The theses explores the design and development of a new visual identity for the existing winery called Pankovo, a producer of wines made from fruits. The theoretical part of the work consists of the definition of the concept from the visual environment and a survey of local competitors. Within the framework of the knowledge arising from it will guide the creation of a new design and marketing communication. It aims to increase awareness of the company, change the current public perception of the brand, and improve its position in the market. The resulting design proposes a visual uniqueness to the wine brand, accompanied by illustrations that represent the company’s values in a customer-friendly manner, thereby repositioning the branding of fruit wines on the domestic market.
visual identity, packaging design, illustration, winery, fruit wines